Check out the behind the scenes blogpost.
Introducing travelers to new ways to taste local culture.
When tasked with promoting Go Ahead's new Food & Wine Tours, I took a unique and authentic approach. Drawing from the classic ingredients of each country featured, I created lettering that aimed to capture France, Spain, Italy, Belgium and Germany. To accompany the lettered country names, I sourced ingredients, dishes, and settings that felt true to the country.
The lettered pieces were photographed and featured in a printed booklet that I designed. This print piece was a part of a larger campaign promoting the Food & Wine Tours which included a video, landing page, email marketing campaign, and social media campaign.
Art direction, lettering & design
Jenna Carando
Creative Direction
Bryant Ross
The printed booklet features photographed scenes accompanied by facts about the region. Perforated postcards come with the booklet, showing the tabletop scene on one side and regionally-specific content on the back, such as tapas recipes for Spain.
Printed direct mail booklet accompanied by four postcards highlighting the countries visited on Go Ahead's Food & Wine Tours.
Italy, lettered using flour.
France, lettered with Herbs de Provence.
Spain, lettered with Paprika.
Belgium & Germany, lettered with Caraway Seeds.
